Abi is a Marketing Consultant specializing in Qualitative Insight. She is currently a Managing Partner at Brand Legacy.
Abi has over 20 years experience in marketing and market research, and has held senior positions at a number of leading market research agencies and on international client side teams.
Her marketing and research experience extends across a range of sectors including FMCG and service industries with particular expertise in brand strategy, positioning and innovation.
She has extensive experience of using qualitative insight to bring to life the perspectives of individual users and potential customers, and has helped solve marketing challenges for clients facing a vast array of strategic and tactical issues.